Permanent Makeup is the art and science of implanting color into your skin. It is putting the right color in the right place, so you can look better naturally. Specialized instruments allow your cosmetic tattooing professional to place color into the layer of skin known as the dermis. Because the outermost layer on skin, the epidermis, is always shedding and renewing itself, you are looking at the color through a thin veil of skin. When a procedure is completed, the color will flake off during the healing process, lightening the overall effect. Because the color is placed in your skin and not on your skin, a more natural, softer look results. Cosmetic tattoo is a way to save time and make your life easier. Wake up every morning with perfect make up. Go for a swim, to the gym, have a run, play tennis, golf, shower or perspire, and your make up won’t smudge or run off.